Tuesday, October 22, 2019
Free Essays on Basic Marketing Principles
Revision Session for Marketing MKG1001 1. Marketing? Chapter 1 When you market you match your business and your product or service to your customerââ¬â¢s needs and wants What is the difference between Selling & Marketing? What is the difference between customer focused and selling focused? What is your USP? How do you identify the needs of your customers? 2. Market Research Chapter 3 Know about and understand: low cost market research your competitor ââ¬â both direct & indirect that competition is good how to use research to quantify the market size the importance of knowing everything about your customer the difference between Secondary and Primary Data Market Information systems 6 step research process ââ¬â Identify Problem, Conduct Situation analysis, Informal Evaluation ââ¬â Secondary Research, Formal investigation ââ¬â Primary Research, Analyze Data, Conduct Follow Up Research the difference between Qualitative and Quantitative Research that market research is the beginning of fostering client relationships 3. Market Segmentation & Positioning Chapter 4 Know and understand: market segmentation the importance of your target market segmentation categories ââ¬â Geographic, Demographic, Psychographics, Behavior, Product Benefits, Product Usage that segmentation process must be ââ¬â measurable & obtainable, with the market large enough and accessible the 10 Value Segments of Customer positioning the perceptual maps of positioning ââ¬â value vs. quality etc the positioning according to Competition, Company, customers and using the Marketing Mix 4. Marketing Mix Chapter 7 Know and understand: Marketing Mix the 4 Pââ¬â¢s how to use the 4 Pââ¬â¢s to differentiate... Free Essays on Basic Marketing Principles Free Essays on Basic Marketing Principles Revision Session for Marketing MKG1001 1. Marketing? Chapter 1 When you market you match your business and your product or service to your customerââ¬â¢s needs and wants What is the difference between Selling & Marketing? What is the difference between customer focused and selling focused? What is your USP? How do you identify the needs of your customers? 2. Market Research Chapter 3 Know about and understand: low cost market research your competitor ââ¬â both direct & indirect that competition is good how to use research to quantify the market size the importance of knowing everything about your customer the difference between Secondary and Primary Data Market Information systems 6 step research process ââ¬â Identify Problem, Conduct Situation analysis, Informal Evaluation ââ¬â Secondary Research, Formal investigation ââ¬â Primary Research, Analyze Data, Conduct Follow Up Research the difference between Qualitative and Quantitative Research that market research is the beginning of fostering client relationships 3. Market Segmentation & Positioning Chapter 4 Know and understand: market segmentation the importance of your target market segmentation categories ââ¬â Geographic, Demographic, Psychographics, Behavior, Product Benefits, Product Usage that segmentation process must be ââ¬â measurable & obtainable, with the market large enough and accessible the 10 Value Segments of Customer positioning the perceptual maps of positioning ââ¬â value vs. quality etc the positioning according to Competition, Company, customers and using the Marketing Mix 4. Marketing Mix Chapter 7 Know and understand: Marketing Mix the 4 Pââ¬â¢s how to use the 4 Pââ¬â¢s to differentiate...
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.