Social Awareness Assignment Example | Topics and Well Written Essays - 750 words

Social Awareness - Assignment Example The wife would rest her hand on her husband’s shoulder when she wanted him to stop so they could go inside a store. The husband would always let his wife enter a store first before him. Either of them would shake their head if they did not like the other’s suggestion. The non-verbal signals did not appear to make the interaction between the two of them difficult even without words. 4. Their non-verbal communication made it easy for me to think they are married. I think couples who are married are always close to each other. Couples who are not married do not just hold hands. They have their arms around each other’s waist or on each other’s shoulders. This is why I formed this impression about them very fast. 1. The next interaction I observed was in the grocery store. It was also noisy at this place. There were noises coming from the cash register, public announcement system, music and grocers. I see a lot of families today. It is a Sunday. I chose a family of three. The father was carrying a baby and pushing a grocery cart. The mother was holding a pen and checking off of a list. I heard the baby crying so I chose them to observe. 2. There were many signals for non-verbal communication I saw. The baby was crying and the father was moving the baby up and down his arm. I think this was his way to make the baby quiet. The baby did not stop. The mother was frowning. She got a pacifier from the baby bag and gave it to the father. I watched the father’s mouth form the word â€Å"Sshh†. I think the noise of the mall made the baby uncomfortable. The behavior of the baby affected the mother. She started choosing things faster. 3. The interaction was informal. I decided this because the woman and man stood close to each other. Also, the woman touched the man’s hand or shoulder many times. She passed grocery things to him quietly and he put them in the cart. They looked very comfortable with each other. 4. I quickly

Demonstrate understanding of the concepts involved in managing Essay

Demonstrate understanding of the concepts involved in managing marketing and make recommendations for improving the management o - Essay Example There are different elements of marketing process such as marketing mix strategy, targeting strategy, market segmentation and product positioning. Market segmentation is used to identify the different segments of consumers with respect to different product line (Kotler, 2008). Targeting strategy is used to recognize the target audience for the particular products. Product positioning is used to identify the region in which the products will compete in a market place. These different elements of marketing process are elaborated in this study in order to understand managing marketing. Introduction Effective marketing strategies and marketing principles increase the core competency of an organization. UK is known for the leading fashion retail chains. Leading companies like Zara, Top Shop, Marks & Spencer, and Miss Sixty are the leading fashion retails in UK (Moore, Bruce and Birtwistle, 2012). Marks & Spencer, the large UK based fashion retailer is being selected in order to achieve th e objective of the study. Marks & Spencer is one of the leading multinational fashion retail headquartered in London. In UK the organization operates with 718 retail outlets. Moreover they have near about 361 fashion retail outlets in 40 countries. Marks & Spencer offers high quality, fashionable and stylish outfits for people. 2000 global suppliers supply cloths for Marks & Spencer. Representing garments of high quality is the biggest strength of this organization. The fashion retail chain is the leading provider of Women wear in UK market. Moreover, the company is gaining high market share in menswear and kids-wear. Apart from business the organization has engaged with several social welfare activities. Marks & Spencer recycles the water, solid waste and concentrates on the reduction of carbon emission in environment by implementing the effective five year eco plan for organization’s green credential. . By providing effective marketing strategy and product of high quality w ith effective customer services, Marks & Spencer has able to produce enormous number of footfall every week. It is the major achievement for the company as a leading fashion retail chain in global market. Marks & Spencer enjoys the advantages of more than 21 million footfalls every week in all the retail outlets. The study will reveal the market segmentation, target marketing and the marketing mix that has been applied in the business of Marks & Spencer. Moreover, the study will determine the competitive advantages of the organization. Followed by these some valuable recommendation plans are being provided in order to overcome the Managing marketing issues. Finally the study ends with conclusion. Problem Statement and issues in Managing Marketing The study is all about the issues related to the marketing orientation and recommendation plans in order to overcome those issues. The problems or the risk factors are identified below. The risk of failure in terms of newly developed produc ts. In adequate customer service, marketing orientation and query controlling may affect the business performances. Difference between Product and Service Marketing Product marketing can be defined as marketing of tangible goods, which can be felt or seen while service marketing defines the marketing of intangible goods (Bhattacharya, 2009). Service marketing may differ from a person to person while marketing of product is